Information Marketing

The Magic Powers of Information Marketing for Lead Generation!
While information marketing hasn’t been taught for all that long, it doesn’t mean that it’s presence hasn’t been strong with top marketers who wish to use it as a weapon against their competitors. It’s the art of strategically sharing information with no expectation of anything in return.

What will this process do for you? What it allows you to do is “GIVE” immense value for free, to a prospect who could really need what you offer (who will thank you for it in many ways you’ve never thought of before).

Please, don’t go and plagiarize articles exactly, but rather take the idea, put your own flavour, ideas, personality and experience to it, that will then be 100% unique, and I guarantee you that you’ll never, ever, be without ideas for information marketing this way.

If you can share about yourself with your prospective clients and at the same time display your credibility and trustworthiness (through social proof e.g. testimonials) then you’ll created a comfort zone for them during this “information giving” process…

Lets know look more deeply into the concept of information marketing and how you can use it in your local area to help a great amount of prospects buy from you “without” even selling to them.

Magazines and television documentary shows on new products emerging on the market and the reviews they do with industry experts see’s us driving to the stores that are recommended at the end of the article or program in the hordes to “buy” with very little interaction with the salespeople required.

A few of the greatest example for online marketing that I’d like to show you and for you to learn from and use, are:
- How-to’s
- Checklists
- Directories
- Statistics
- Measuring tools
- Industry-specific reviews
- Calendars
- Addresses
- Phone numbers
- Web links
- Conversion tables
- Keyboard shortcuts
- Glossaries
- Calculations
- Formulas
- Q&A’s
- Wikepidia.com
- Blogs
- Step-by-step reports
- YouTube.com
- Facebook.com
- Squidoo.com
- Reviews
- Article Marketing
- White papers
- Online Website-Buildit.com

By using the above ideas, resources and websites you will come across so much information and ideas to “give” to your clients, they’re going to recognize you as the industry expert very quickly if you just keep producing and sharing yourself and who you are and what you’re about on a deeper level, you’re going to be discovered and related to.

Throughout this process of creating information marketing pieces you’ll be positioning yourself as the authority and knowledgeable guide who actually “cares” enough to help their target audience. This is so powerful and authentic, that you’re going to find people saying to you that they feel like they really know you already, because they could have been following your for months and studying your information (especially if you’re online and doing this, that is so very “POWERFUL”)!

Something to be aware of is, the online world is full of copied articles done by others, this is called “PLR” which is short for “Private Label Rights”.

I’ve personally found that by using ghost writers and PLR products won’t fulfil your authentic image as greatly as implementing your own expertise and knowledge inside your head and putting that into a knowledgeable format. And unless you have a very, very good writer (who will probably cost you a lot) who understands how you think and your own unique writing style, it’s best you create this information yourself.

Should you find yourself stumped for ideas, try searching Google and Yahoo Answers for solutions, an excellent ways to do this is by typing in “Ideas” only.

I hope that at least some of the above ideas have helped you to decide to “begin” using information of some sort, to build trust, authenticity and credibility into your business even more than there is now.
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Adam Price is a full time internet marketer and the founder of Nett Knowledge, a company that helps business owners find and plug the profit gaps in their website strategy. His websites are http://www.NettKnowledgeBlog.com & http://www.Magic-Minisites.com

There are many information marketing systems out there today, blogs, forums, videos, audios, and the myriad of information marketing site builders that make life so easy to create a stable online presence.

However, which ones are the easiest and most cost effective to use?

Well in my experience as an international information marketing coach, and someone who has multiple information marketing presences online, I would have to say I’ve used many of them and they all work quite well.

I know you might’ve come to this post looking for the best option out there, but really, it’s a very personal preference and while I’ve used quite a lot of them, I would have to say there are two that are my favourites.

The first being SiteBuildIt mainly becuase it takes a beginner and “holds them by the hand” and walks them step-by-step through the process of starting, growing and consolidating their business online. It’s a complete system that helps any niche or industry to get off on the right foot with a stable, proven, information marketing system that’s been around for over 10 years and helped hundreds of business owners, hobbyists and work at home businesses.

The second information marketing system I think is very useful would be Wordpress, why? Because its free when you get web hosting with a lot of online hosting providers, it installs in a few seconds and you can get very powerful theme templates such as WP Remix and WP Premium Themes which is what I’m using to build this blog, and it basically gets you traffic within days of starting targeted, keyword rich posts. And there are literally hundreds of free themes to choose from also if you’re on a tight budget, but the paid themes just seem to look, operate and get better results faster.

The third system I use is a product called XsitePRO I’ve seen my colleagues build amazing sites with this software, and the beauty of it is, you can build as many website presences as you wish all in the one program.

With SiteBuildIt, you buy one license and that builds one information marketing system for you, but a very, very, effective one at that. With Wordpress, you install it once and it builds one blog for you, but you can basically do that over and over again for free and customize each one as you need with the myriad of free tools that we refer to as “Plugins” and “Widgets”.

I got my education on information marketing with SiteBuildIt for the first couple of years and I always return to the principals it teaches for blogs, XsitePRO and other online information marketing systems, becuase what it teaches works.

If you want to know more about the process, I’ve created a 10-part video series that is free when you go to my other blog www.thrive-online.com or my main site www.digital-business-architect.com and subscribe to it, unfortunately those videos are all you will recieve and I won’t be sending you any further emails as I’m very focussed on other marketing projects at present, but at least you’ll get an instant feel for it and 1 good hours worth of video explaining the process and logic behind “WHY” it’s information marketing system is one that is stable and works!