You might have come across the problem solving mindset in marketing and sales training before?  However, when cold calling you never quite knew how to assimilate the problem you solve in quite the right way and end up being shut down with a “No Thank You” before you get to your second sentence.

If you have a natural cold call mindset, you’re going to be met with questions to tell them more, rather than statements ending in “beep beep beep beep”!…

It’s a harsh reality, but if you can’t get rid of the usual initial pressure and tension felt when making your calls, which is inherent with sales pitching and trying to open the call with a “hello, my name is, I’m from and we do” you’re bound for limited success… Very limited success!

So my message to you today is, start your calls with absolutely no intention of getting through to a prospect, no intention of making a sale, no intention of pitching your product, but rather focussing on seeing if you can solve a problem for the person you’re talking to, and being present with whoever that is.

It could be the receptionist, other staff members who aren’t the prospect, the boss even, it doesn’t really matter and I coudln’t care less who you talk to, if you spark up an open ended conversation with no-pressure, then you’re going to be met in a “refreshingly” open way I guarantee you, I’ve done this for over 5 years now and it’s truly beautiful.