Cold Calling

If you’re in business for yourself, then you’re going to need to learn the skill of cold calling, and yes, this means YOU!

If you think you don’t cold call in business then think again… Do you not think that calling back an inbound enquiry from an ad source, word of mouth, internet marketing lead, phone book, newspaper or wherever else isn’t a cold call?

It’s absolutely a cold call, and allow me to explain why.

Cold calling is defined by you (the salesperson) trying to contact someone “you don’t know” who is either interested or not interested in your product or service and trying to convince them to buy.

The key concept here is that you don’t know who they are, therefore, there is always… ALWAYS, going to be an air of mis-trust by the other party until they know you’re out to “solve a problem” for them and not out to sell them as quickly and profitably as possible.

If you do this process the right way, and there is indeed a right way, I’ve proven it and call it my natural cold calling process, you will notice the dynamic in your prospects begin to “chase you” and buy from you, without any selling on your part at all.

I’ve even sent prospects away from me, telling them they aren’t a fit for my product or service and given them the name of a very good competitor and guess what?… They come back and still purchased from me for MORE MONEY, because they “Trusted Me”!Learn the art of altruistic selling and you’ll never have to sell ever again, it’s a real paradox… One very much worth learning!